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Persistence without purpose is useless

Jun 28, 2025

Persistence is the ability to continue to get up no matter how many times you’ve been knocked down. It requires will power, flexibility, strength of character, determination and a desire to succeed at all costs.

If there was one common denominator that could be applied to successful people, it would be persistence.

The brilliant minds, the great achievers, the magnetic leaders of our generation and throughout history did not achieve their success at the start of their journey – they achieved it when their vision became reality.

Persistence is about having a vision and working towards that goal.

However, if you study the path most visionaries have taken to achieve their goals, you’ll discover that persistence lies in holding on to the vision, not on the path they chose to achieve their vision.

Persistence without purpose is useless. Dogged determination to adhere to a plan that is not getting you to where you want to go IS NOT persistence. Being persistent means having the strength and flexibility to stop and take stock when you become aware your efforts are not getting results.

The value of persistence lies in maintaining your goal while re-positioning yourself to get there without continually hitting your head against a brick wall.

What can you do to maintain your persistence, so you can create your ideal business and ideal life?

 

Image: Viktor Forgacs, Unsplash

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